Since its inception in 2008, the Smiling Land Foundation has contributed funds to charities "back home" in Newfoundland and Labrador. To date, the foundation has donated in excess of $1.6 million supporting Daffodil Place, Ronald McDonald House, Vera Perlin Society, Boys and Girls Clubs of St. John’s, Young Parents Association, Rainbow Riders, Special Olympics, Health Care Foundation, the Dr. H. Bliss Murphy Cancer Centre, the Home from the Sea Sealers Memorial in Elliston, LSPU Hall, the Nunatsiavut Government's Torngat Mountains Basecamp Youth Leadership Program and the Froude Avenue Community Centre and the Smiling Land Foundation Scholarship. The Board of Directors are proud Newfoundland and Labradorians who have come together to spread joy to the province they love, most of whom reside in Toronto.